The Destructive Art of Pete Townshend How a Broken Guitar Changed Music

A special shout out goes to Scott Ferguson of Ferguson Music Productions who co-produced the music with me and Curve Productions (Lara Cassidy, ... In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. I should have flown with someone else or gone by car, 'Cause United breaks guitars. You can find the original YouTube video with the song — over ... It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the ... After months of frustration, he created a viral song called "United Breaks Guitars" which caused a 10% drop in United's stock and a lesson in social media and ... Case Study - United Breaks Guitars - Musician Dave Carroll turned an unfortunate experience into a catchy, funny song published on YouTube ... In early 2009, he wrote the song, “United Breaks Guitars.” This became a viral video, spawning two sequels and spurring United to update its ... He did not take his 3500.00 guitar on to the plane. It was broken by baggage handlers. He filed a complaint but was 1 day late so he could not ... Dave was flying United and as they they were waiting to take off a passenger noticed that the ground crew were throwing around a guitar case. It ... Discover how Dave Carroll's song 'United Breaks Guitars' transformed airline accountability and affected United's reputation and finances.