Hondo Guitars. The name itself can evoke strong reactions amongst guitar players. For some, it’s nostalgia, a fond memory of a first guitar. For others, it might be a dismissive scoff, associating the brand with low-quality instruments. However, the truth about the Hondo Guitar Company is far more nuanced and interesting than simple love or hate. These guitars, often found in pawn shops and basements, have a surprising resilience and a story worth exploring. Let’s delve into the history of the Hondo Guitar Company and why, even today, owning one might be a surprisingly good idea.
The Genesis of Hondo Guitars: A Partnership for Global Reach
The Hondo Guitar Company wasn’t born from a single luthier’s dream, but rather from a shrewd business partnership. It was the brainchild of Jerry Freed and Tommy Moore, the founders of the International Music Company (IMC). IMC had already established itself in the music industry, and Freed and Moore, with their combined experience in sales and finance respectively, saw an opportunity. They joined forces with Akai, the Japanese manufacturing giant, to bring their vision to life. Akai took on the manufacturing side, leveraging their existing infrastructure to produce instruments on a large scale. This strategic alliance was key to Hondo’s initial success.
Launched as a joint venture, Hondo Guitars aimed to capture a significant share of the global guitar market. Leveraging Akai’s manufacturing prowess and IMC’s market understanding, the Hondo Guitar Company quickly gained momentum. By 1979, just a few years after its inception, Hondo boasted an impressive catalog of 485 models and sold an astounding 790,000 guitars in that single year. This explosive growth demonstrated the effectiveness of their business model and the strong demand for affordable instruments.
Navigating Industry Shifts and Ownership Changes
The mid-1980s marked a turning point for the Hondo Guitar Company. Freed and Moore, always looking for new opportunities, became involved with the burgeoning Charvel/Jackson guitar brand. This new venture seemed to temporarily overshadow Hondo, until Jerry Freed, in a strategic move, acquired the rights to the Hondo name and established Jerry Freed International Company. He relocated operations to Stuart, Florida, and introduced new Hondo models, attempting to revitalize the brand.
However, this resurgence was short-lived. In 1995, the Hondo Guitar Company changed hands again, this time being acquired by Musicorp. While Musicorp continued to produce Hondo guitars for a period, the brand eventually faded. In 2005, Musicorp phased out the Hondo name entirely, replacing it with their own J.B. Player Instruments line. This marked the unfortunate end of the Hondo Guitar Company as a distinct entity, at least in terms of new production.
Is a Hondo Guitar a Smart Purchase Today? Weighing the Pros and Cons
Considering purchasing a Hondo guitar in today’s market requires a realistic perspective. These are vintage instruments, often decades old, and were originally designed as budget-friendly options. While Hondos are known for their surprising durability – some models even feature layered plywood construction, a testament to their resilience rather than high-end materials – potential buyers should exercise caution.
Thorough inspection is crucial. When examining a Hondo guitar, meticulously check for common issues in older instruments: cracks, neck bowing, and headstock repairs are paramount concerns. Given the limited readily available information on specific Hondo models, inquiring about the guitar’s history from the seller becomes even more important. Knowing about any replaced parts or past repairs can provide valuable insight into the instrument’s condition and originality.
However, dismissing Hondo guitars entirely would be a mistake. For informed buyers, a Hondo can represent a fantastic value proposition. Here are compelling reasons why acquiring a Hondo guitar can be a surprisingly smart move:
Seven Compelling Reasons to Consider Buying a Hondo Guitar
1. The Ultimate “Loaner” or “Jam Session” Guitar
We all know that friend – the enthusiastic but perhaps not-so-careful guest who “used to play.” For impromptu jam sessions or casual get-togethers, having a robust, less precious guitar is invaluable. A Hondo guitar excels in this role. Its durability means you won’t have to constantly worry about minor bumps or mishaps, unlike you might with a more expensive or delicate instrument. Let your friends unleash their inner rock stars without fearing for your prized possession.
2. A Potential Hidden Gem of Value
While not all Hondos are destined for museum collections, certain models have surprisingly appreciated in value. A quick search of online auction sites, particularly completed listings, reveals that some vintage Hondo guitars have sold for significant sums, even reaching into five figures. As these instruments become increasingly rare, collector interest grows. Owning a Hondo can be owning a tangible piece of music history, representing the era of mass-produced, accessible guitars.
3. A Conversation Starter with Vintage Flair
Hondo guitars possess an undeniable vintage aesthetic. Their designs often reflect popular guitar styles of the 70s and 80s, offering a retro charm that appeals to many musicians. Bringing a Hondo to a jam session or gig is sure to spark conversations. Fellow guitarists will be curious about its origins, its story, and perhaps even its surprising playability. It’s a unique instrument with a backstory waiting to be shared.
4. Built to Last: Renowned for Durability
The sheer survival of so many Hondo guitars over decades speaks volumes about their inherent durability. These guitars were often purchased as entry-level instruments and weren’t necessarily treated with meticulous care. Despite potential years of use and even some neglect, many Hondos remain playable today. This robustness makes them ideal for players seeking a reliable instrument that can withstand the rigors of regular use or even a less-than-gentle environment.
5. Owning a Piece of Music Industry History
Hondo Guitars are inextricably linked to the legacy of Jerry Freed and Tommy Moore and their contributions to the music industry through IMC. Their involvement in the rise of Jackson guitars, a brand revered by many, adds another layer of historical significance to Hondo instruments. For those who appreciate the broader narrative of guitar manufacturing and music retail, owning a Hondo is like holding a piece of that fascinating history.
6. Incredibly Affordable Entry Point
One of the most compelling reasons to consider a Hondo is their affordability. Often found in pawn shops, garage sales, or online marketplaces for remarkably low prices, Hondos offer an accessible entry point into guitar ownership. Finding a playable guitar for a minimal investment is always a win. For beginners, students, or anyone seeking a budget-friendly instrument, a Hondo can be an ideal choice.
7. Rarity Enhances Future Potential Value
As time marches on, the availability of Hondo guitars naturally diminishes. Fewer and fewer examples are likely to surface in good playable condition. This increasing scarcity suggests that well-preserved Hondo guitars may become even more sought-after by collectors in the future. While not a guaranteed investment, the potential for appreciation exists, especially for rarer models in excellent condition.
Conclusion: Embrace the Hondo and Its Enduring Appeal
In conclusion, don’t dismiss the Hondo Guitar Company and its instruments based on preconceived notions. While they may not be high-end boutique guitars, Hondos offer a unique blend of affordability, durability, and vintage charm. If you encounter a Hondo in good condition at a reasonable price, seriously consider giving it a chance. At the very least, you’ll have a reliable and characterful guitar. At best, you might discover a hidden gem with surprising value and a fascinating story to tell. You might just find yourself pleasantly surprised by the enduring legacy of the Hondo Guitar Company.
