Fender, the iconic guitar brand, has launched a surprising new accessory as part of the Stratocaster’s 70th-anniversary celebrations: official Stratocaster sunglasses. Collaborating with San Diego-based sunglasses company Knockaround, these shades, dubbed “Guitar Arm Sunglasses” due to their distinctive design, are already sparking conversation among guitar enthusiasts and fashion-conscious fans alike. While intended as a tribute to the Strat’s legacy, the unique aesthetic of these Fender guitar arm sunglasses may not resonate with everyone.
These commemorative sunglasses utilize Knockaround’s popular Fort Knocks frame as a base, drawing clear inspiration from the Stratocaster’s legendary silhouette. Available in classic Black and vibrant Surf Green, the colors are undeniably appealing. The front view of the glasses maintains a stylish and conventional look. However, the “guitar arm” element, featuring fretboard detailing along the temples, introduces a bold design choice that is proving to be a point of contention. This fretboard detailing is what truly defines them as “guitar arm sunglasses” and sets them apart.
Knockaround’s official product description emphasizes the blend of classic and modern design: “Designed on our Fort Knocks frame, these sunglasses are just like the guitar that inspired them: a blend of classic style and forward-thinking design. With sleek lines and curves reminiscent of the Strat’s body, and colours that pop like a riff that fills the room, these shades aren’t just a nod to music—they’re a tribute to the creative soul.” This description highlights the intended connection between the “guitar arm sunglasses” and the spirit of the Stratocaster.
For those intrigued by these Fender guitar arm sunglasses, they are available for purchase on Knockaround’s website. Priced at £36 for standard lenses, with a prescription lens option at £151, they represent an accessible piece of Fender memorabilia. Currently, a buy-one-get-one-free offer is running, potentially tempting those undecided between the Black and Surf Green versions of these distinctive guitar arm sunglasses.
Alternatively, for Fender aficionados seeking more traditional guitar gear, Fender is also offering a 20% discount on a range of Squier Affinity guitars on their website. This promotion provides a classic instrument option for those who might find the guitar arm sunglasses a step too far in Fender-themed accessories. Whether you’re drawn to the innovative “guitar arm sunglasses” or prefer a new Squier Stratocaster, Fender is certainly offering diverse options for celebrating the Strat’s 70th year.
