United's Broken Guitar Scandal A Cautionary Tale for Businesses Dealing with Public Relations Crises

Back in 2009, when United Airlines mishandled Canadian singer Dave Carroll's luggage and broke his guitar, the baggage handlers probably didn't ... ... his Taylor guitar being thrown by United Airlines baggage handlers in Chicago. The guitar was severely damaged and after a lot of ... Canadian singer-songwriter David Carroll exacted revenge on United Airlines for having his guitar broken by its baggage handlers and ... Listen to United Breaks Guitars on Spotify · Single · Dave Carroll · 2009 · 1 songs. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers ... Visit http://www.UnitedBreaksGuitars.com for case studies and highlights from Dave's speaking tour. For more of Dave's music visit ... In Spring 2008, Dave Carroll got off his United Airlines flight and found his Taylor guitar damaged. He spent nine months trying to get the airline to make it ... After the performance, Dave Carroll requested compensation and an apology from United Airlines to compensate for the broken guitar, but the ... A Canadian musician has become an internet sensation after posting a song on YouTube about United Airlines breaking his guitar. After United Airlines' baggage handlers broke the neck of his Taylor guitar, Dave Carroll didn't just get mad--he got even. Carroll wrote and starred in a ...