United's Broken Guitar Incident A PR Disaster that Tarnished a Brand

United Airlines had broken Dave's guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool— ... Singer-songwriter Dave Carroll's United flight had just landed when he heard a passenger behind him exclaim, “My god they're throwing 9 Takeaways: 1) A broken guitar catalyzes a viral video phenomenon 2) The power of creative, non-confrontational problem-solving 3) Social ... He did not take his 3500.00 guitar on to the plane. It was broken by baggage handlers. He filed a complaint but was 1 day late so he could not ... A Canadian musician has become an internet sensation after posting a song on YouTube about United Airlines breaking his guitar. Canadian singer-songwriter David Carroll exacted revenge on United Airlines for having his guitar broken by its baggage handlers and ... "United Breaks Guitars" is a song that expresses dissatisfaction with Dave Carroll, one of the clients of United Airlines, who complains ... Dave Carroll is an award winning singer-songwriter, professional speaker and social media innovator based in Halifax, Nova Scotia Canada. He began his music ... Released last Monday, Song 2 probably won't enjoy the popularity of the lively first song, but has garnered a respectable 185861 views and ... By now we're all familiar with the continuing story of Dave Carroll's sing-off with United Airlines over the breaking of his Taylor Guitar.