Townshend's United Guitar Destruction The Original Act of Rock's Primal Catharsis

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. The case study is about an incident that happened at United Airlines. This incident would have caused the company to lose 10% of its stock market value. "United Breaks Guitars" is a song that expresses dissatisfaction with Dave Carroll, one of the clients of United Airlines, who complains ... A musician named Dave Carroll recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) ... Dave Carroll, a Canadian musician, became a global sensation with his song “United Breaks Guitars,” which was a response to his poor customer service ... Dave Carroll: In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being ... A quick catch-up: United Airlines passenger Dave Carroll had his Taylor guitar destroyed by the airline's baggage handlers during a flight last ... This is the story of how a Canadian musician shamed United Airlines after ground handlers broke his guitar while on a layover at Chicago O'Hare International ... By now we're all familiar with the continuing story of Dave Carroll's sing-off with United Airlines over the breaking of his Taylor Guitar. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers ...