Nestled within the historic Artcraft Building on Superior Avenue, Guitar Riot stands as a beacon for discerning musicians. This Cleveland-based store, helmed by lifelong local Brent Ferguson, specializes in providing an unparalleled selection of high-end acoustic and electric guitars, alongside vintage-inspired tube amplifiers and boutique pedals. For those seeking top-tier instruments and expert guidance, Guitar Riot is more than just a store – it’s an experience.
A Hidden Gem in Cleveland’s Artcraft Building
Guitar Riot’s location, while discreet, adds to its unique charm. Tucked away behind glass-block windows in the Artcraft Building, it fosters an intimate and focused atmosphere, away from the typical retail bustle. While some might find it initially challenging to locate, with its subtle neon sign crafted by Tremont artist Jeff Chiplis, this understated presence reflects the store’s commitment to substance over show. Customers are welcome to utilize the parking in the back, dispelling any confusion from older signage. This slightly hidden nature contributes to the feeling of discovering a true gem within Cleveland’s vibrant landscape.
Curated Selection of High-Quality Instruments
Guitar Riot caters to musicians who appreciate quality and craftsmanship. Brent Ferguson meticulously curates a collection that spans top brands like Gibson, Fender, and Martin, encompassing a wide range of models and levels. The focus is firmly on mid to upper-end instruments, ensuring that players have access to professional-grade gear. Whether you’re seeking a resonant acoustic guitar or a powerful electric guitar, Guitar Riot offers a selection that prioritizes exceptional sound and playability.
Acoustic Excellence and Custom Orders
For acoustic aficionados, Guitar Riot is a haven. Brent Ferguson’s semi-annual trips to the Martin factory are a testament to his dedication to sourcing the finest instruments. He hand-selects wood, utilizing his expertise to discern its sonic potential even before it’s crafted into a guitar. Guitar Riot also facilitates custom orders, allowing players to create their dream instruments. They emphasize the use of thin lacquer finishes, reminiscent of the revered guitars from the 1940s and 50s, which allows for superior resonance compared to modern urethane finishes. Furthermore, Guitar Riot stocks models featuring torrified wood, a process that replicates the aging process to achieve a drier, more resonant vintage tone. Brent emphasizes that there has never been a better era for guitar manufacturing, with performers frequently utilizing multiple guitars to achieve the perfect tone for each musical context. Prices at Guitar Riot range from $500 to $8,000, aligning with or even surpassing chain store pricing for comparable quality, while concentrating on higher-end instruments that serious players demand.
Tube Amps and Pedal Revival
Guitar Riot understands the crucial role of amplification and effects in shaping a guitarist’s sound. They stock tube amps, recognizing that these hand-wired marvels remain the gold standard for iconic rock and roll tones. While digital modeling technology has advanced, Brent argues that it still cannot fully replicate the physicality and organic responsiveness of a tube amp, drawing a parallel to the rewarding experience of maintaining a classic car. Complementing their amp selection, Guitar Riot embraces the resurgence of guitar pedals. Serving as a vital link between guitar and amplifier, pedals offer a vast palette of tonal colors. As a dealer for Akron-based EarthQuaker Devices, Guitar Riot champions locally made, high-quality pedals, catering to the diverse sonic needs of modern guitarists.
The Guitar Riot Experience: Try Before You Buy
Guitar Riot distinguishes itself by fostering a welcoming and hands-on environment. Customers are encouraged to drop in and explore the instruments firsthand. A private demo room is available, allowing players to thoroughly test guitars and amps in a comfortable setting. While a significant portion of their business is conducted out-of-state via phone and email, Brent emphasizes the unparalleled value of physically interacting with an instrument. He notes that many customers who initially come in with a specific guitar in mind often discover an unexpected connection with a different model after experiencing it in person.
Expert Guidance and a Passion for Music
Brent Ferguson, along with his partner Tim Parnin and part-time staff, provides expert guidance and personalized service. Brent’s extensive background in the music industry, including his time as operations manager at Dr. Z Amps and his experience playing in Cleveland bar bands, informs his approach to guitar retail. His passion for guitars extends beyond just sales; it’s rooted in a lifelong fascination with musical instruments and their role in creating music. While Guitar Riot utilizes social media for outreach, their reputation within the guitar community often precedes them. Word-of-mouth and repeat customers, including notable musicians like Michael Stanley, are testaments to their commitment to quality and customer satisfaction.
Cleveland’s Thriving Guitar Scene
Brent affirms Cleveland’s status as a “great guitar town,” citing the passionate and knowledgeable local guitar community. He is consistently impressed by the talent he encounters daily, even among players who aren’t professionally gigging. He highlights local guitarists like jazz player Dan Bruce and country player John Ryan as examples of Cleveland’s diverse musical talent. Guitar Riot actively participates in and contributes to this vibrant scene, providing a hub for guitar enthusiasts to connect and find exceptional instruments.
More Than Just Guitars
Beyond Guitar Riot, Brent is deeply connected to the Cleveland community and pursues diverse interests. He appreciates local businesses like Wonton Gourmet and Crostata, enjoys bonsai cultivation, collects records from local shops like Blue Arrow and My Mind’s Eye, and frequents Metroparks like Penitentiary Glen and Rocky River. His enthusiasm for Cleveland extends to recommending local attractions to out-of-town customers, showcasing his pride in his city.
A Destination for Guitar Enthusiasts
Guitar Riot shares the Artcraft Building with a community of photographers and artists, including the Cleveland Print Room and guitarist and artist John Carlson. The building’s unique character and affordable rent contribute to its appeal, although Brent envisions a future in a stand-alone building with dedicated parking. Guitar Riot welcomes visitors Tuesday through Saturday and encourages guitarists of all levels to experience their curated selection and passionate expertise. Whether you are a seasoned professional or a dedicated enthusiast, Guitar Riot offers a haven for those seeking exceptional guitars in Cleveland.
Visit Guitar Riot at 2530 Superior Ave, Cleveland, OH, Tuesdays through Thursdays 11 a.m. to 5 p.m., and Fridays and Saturdays 11 a.m. to 4 p.m., or explore their online store at guitarriot.com.
